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This web page myshiftworkapp.com states the following, "Create shift types with title, an icon or a background as many as you want." We saw that the website also said " Enter shifts on the calendar months easily navigate to future dates to check your schedule." It also said " View shifts of your friends. Manage different shift patterns if you want to see shift patterns of another person. You can create different shift types and rotations for this shift pattern and much more. Create personalized notes with each shift. Stay on top of your work. Sync the application with Google calendar." The header had shiftwork as the highest ranking optimized keyword. It is followed by work, shift, and android which isn't as ranked as highly as shiftwork. The next words myshiftworkapp.com used was blackberry. smartphone was included but will not be viewed by web crawlers.